TCM, part of the Mitsubishi Group and a top 3 forklift truck manufacturer, commissioned Crimson Cat to design and build the stand for their first time exhibiting at the premier International Material Handling Exhibition. Our Challenge: to draw industry leaders to the stand and showcase TCM’s impressive range of Forklift trucks, to highlight TCM’s unique way of working and create an inviting space to engage with dealers whilst ensuring they remember TCM long after the show.


Creating a memorable presence
Standing out amongst bigger footprint stands required breath-taking on-stand theatre. The hall stood still to watch extraordinary performances of agility, control and elegance by our aerial silk performers, who featured in BBC One’s ‘idents’, drawing more and more visitors throughout the 4-day show. Through smart use of space and dynamic messaging building on our existing ‘Global Force’ campaign, the unique ‘TCM Way’ was amplified with clear infographics and compelling customer testimonials.


TCM were delighted with the brand presence and the quality of business appointments generated.