Massey Ferguson is one of the world’s largest agricultural machinery brands with superior engineering and world-class manufacturing at the heart of everything they do. The ‘Superior DNA’ brand platform message began a Europe-wide change in how the market now responds to and recognises the Massey Ferguson brand across Europe.
Developed from a ‘mobile first’ perspective, our award-winning website for Boehringer Ingelheim’s innovative equine supplement, Equitop Myoplast, is delivering more effective online communication with the brand’s digitally active consumers. Vibrant branding, clear navigation and extensive use of video to communicate leading rider endorsement and vet support, the new site has led to a dramatic increase in traffic and is building more in-depth relationships with the UK's horse owners online.
Crimson Cat were invited to update the global branding for preschool creative toy, Aquadoodle. The new branding promotes the fun, mess-free, colourful and creative focus of the brand. The new brand logo typography and on-pack doodles were created using the real Aquadoodle water-filled pens. For on-pack imagery our team spent hours of fun engaging our young models with these outstanding products, which made our photographic selection very easy. TOMY were delighted with the end result and the bright, fun new branding has reclaimed market leading presence on-shelf.
Crimson Cat constantly impress clients with outstanding show stands. From drawing thousands with on-stand theatre at Europe’s premier intralogistics show to stands for giants Pfizer and P&G, visitors should always recognise a tangible difference on arriving. Crimson Cat’s clever use of stand space, creativity and extensive attention to detail ensure stands are a success every time.
Engaging, impactful imagery is essential when creating any horticultural packaging. Crimson Cat’s stunning photography and in-house re-touching culminated in imagery that really 'sells the gardening dream' on the J. Arthur Bower’s range available in garden centres throughout the UK. Customers are responding well to the brand's position, now perfectly conveyed on pack, of trust and genuine knowledge.
The ‘Tick Tock’ campaign with it’s highly impactful ‘Tick-ing Timer’ graphic, promoted the dangers that ticks and tick borne diseases bring to the nation’s dogs, and perfectly positioned Simparica as the product of choice. With distinctive, engaging and award-winning point of sale the campaign played a major role in supporting the launch of Simparica, the innovative parasiticide for dogs. Additional campaign elements included advertising and sales support materials.