Crimson Cat were delighted to develop a Europe-wide launch campaign for new vaccine Versican Plus BbPi IN. The charming campaign features puppies lifting their noses to the vet to clearly promote the early use, intranasal administration and develop trust in the brand with an ‘ahh’ factor. The addition of movement in digital pieces sees the puppies eyes follow the title that zooms in from the side, to drive home the rapid onset of immunity. Co-positioning pieces were added to the campaign to enable vets to swiftly match Versican Plus vaccines to individual dog needs.