Zoetis, the world’s leading animal health company, chose Crimson Cat to create a jaw dropping campaign for their new vaccine. The award-winning ‘Wow!’ campaign quite literally announces the changing face of vaccination with the introduction of Versican Plus Bb Oral – robust Bordetella protection with easy oral delivery. So easy for vets, kind to dogs and offering a great experience for owners. The engaging image of 4 dogs opened mouthed in delight, cleverly highlights the oral administration.