TCM

TCM, a subsidiary of global brand MLE BV, chose Crimson Cat to develop a new brand manifesto and brand guidelines, extending the changes across all corporate and sales materials. Our approach was to confirm TCM, with its enviable DNA lineage in forklift development, as a global player in the market. A fresh and confident campaign-wide new look, clarity of brand message, dynamic product imagery and informative, approachable tone of voice reflect TCM’s commitment to nurture and propel the material handling world to greater efficiencies and successes.