Developing a launch campaign to work across Europe is never easy, but Zoetis are delighted with Crimson Cat’s campaign to launch this ground-breaking vaccine in to the swine market. With a strong emphasis on the product’s unique 1 day of age application combined with impactful and memorable imagery, the campaign is promising to deliver strong sales across Europe. Elements include brand image, advertising, eDetailer, website, farmer and vet literature and promotional items.