The ‘Tick Tock’ campaign with it’s highly impactful ‘Tick-ing Timer’ graphic, promoted the dangers that ticks and tick borne diseases bring to the nation’s dogs, and perfectly positioned Simparica as the product of choice. With distinctive, engaging and award-winning point of sale the campaign played a major role in supporting the launch of Simparica, the innovative parasiticide for dogs. Additional campaign elements included advertising and sales support materials.