When SBM Life Science wanted to launch an exciting new weedkiller range that could cut through the clutter of existing labels, they turned to Crimson Cat. We created a powerful and dynamic brand identity across the range of 5 product variants and 15 SKUs. Crucially the vibrant, no nonsense branding commands attention on shelf whilst clear messaging perfectly delivers the core brand benefits and reasons to purchase. The project extended to eye-catching POS, display outers as well as trade advertising and trade-to-consumer promotional advertising.

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