Developed from a ‘mobile first’ perspective, our award-winning website for Boehringer Ingelheim’s innovative equine supplement, Equitop Myoplast, is delivering more effective online communication with the brand’s digitally active consumers. Vibrant branding, clear navigation and extensive use of video to communicate leading rider endorsement and vet support, the new site has led to a dramatic increase in traffic and is building more in-depth relationships with the UK’s horse owners online.