Crimson Cat were commissioned to update the European packaging and branding for market-leading oral gel for horses and ponies Equest and partner brands Equest Pramox and Equitape. The branding is fresh and impactful whilst retaining enough of the brand identity to encourage customer recognition. Equest’s iconic green and gold colours are now brighter and reflect movement in the background. The new brand logo features a striking ‘Q’ icon in the style of a horse’s head, mane and tail. Although printed in only 5 colours, the new logo is illustrated as gold foil blocking to enhance this premium, iconic brand.

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