Crimson Cat were invited to update the global branding for preschool creative toy, Aquadoodle. The new branding promotes the fun, mess-free, colourful and creative focus of the brand. The new brand logo typography and on-pack doodles were created using the real Aquadoodle water-filled pens. For on-pack imagery our team spent hours of fun engaging our young models with these outstanding products, which made our photographic selection very easy. TOMY were delighted with the end result and the bright, fun new branding has reclaimed market leading presence on-shelf.