After a multiple agency pitch Boehringer Ingelheim, one of the UK’s leading healthcare companies, trusted Crimson Cat to relaunch their online presence for Equitop Myoplast – an innovative equine amino acid supplement, specifically designed to support lean muscle growth in competition horses.

Our approach: develop a ‘mobile first’ website, to communicate in the most relevant way with a younger, female orientated consumer.

Delivering reasons to interact and share

With a vibrant look and feel, clear navigation, extensive use of video and a reason to re-visit for exclusive advice and support, the new site is building more in-depth relationships with the UK’s horse owners.

Built using Crimson Cat’s extensive experience communicating online and deep understanding of the needs of this distinctive market; Boehringer Ingelheim are delighted with the results.