BUILDING CONSUMER AWARENESS
Travel sickness in dogs is a particularly upsetting condition for owners as well as their pets. Not only does the dog feel ill but often the owner stops taking the dog in their car, severely limiting their ability to go on holiday or enjoy good times together everyday. Help is at hand with Cerenia, though. Our summer travel sickness campaign ‘Non-Stop Travel Fun’ quickly built awareness of this anti-emetic amongst the nation’s dog owners.
Focusing on the positives that the brand brings to dogs and their owners, the campaign was rolled out on a range of POS materials that appeared in vet practice waiting rooms across the UK.
The success of the campaign has come from a thorough understanding of the emotional issues involved, developed into a clear, concise message that gets to the heart of the solution.